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Authors: Dumitru CONSTANTINESCU, Corina Ana BORCOSI, Ion Dorin BUMBENECI
Article:
PROXIMITY MANAGEMENT IN CRISIS CONDITIONS
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| Page 15 |
Authors: Luigi DUMITRESCU, Mircea FUCIU
Article:
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING
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| Page 25 |
Authors: Tudor NISTORESCU, Cristina PLOSCARU
Article:
IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY
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| Page 37 |
Authors: Raluca COMIATI, Ioan PLAIAS
Article:
THE IMPACT OF ENDORSERS CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS
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| Page 49 |
Authors: Eugen BURDUS, Cristina ALPOPI
Article:
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
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| Page 57 |
Authors: Jasmina GRZINIC
Article:
SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA
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| Page 65 |
Authors: Adriana SCHIOPOIU BURLEA, Carmen RADU, Liviu CRACIUN, Costel IONASCU, Marius MITRACHE, Radu LOLESCU
Article:
THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA
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| Page 73 |
Authors: Afsar BILAL
Article:
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN
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| Page 91 |
Authors: Muhammad Masroor ALAM
Article:
EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
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| Page 105 |
Authors: Claudiu George BOCEAN, Catalina Soriana SITNIKOV
Article:
NEW PATTERNS IN SCHEDULING WORKING TIME
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| Page 115 |
Authors: Ion BOTESCU
Article:
THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS
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| Page 121 |
Authors: Ion STANCU, Sanda TREANTA, Laurentiu-Ionut DUMITRU
Article:
HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT
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| Page 137 |
Authors: Ovidiu I. MOISESCU, Andrej BERTONCELJ
Article:
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
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Authors: Erika KULCSAR
Article:
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH
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| Page 153 |
Authors: Maria Carmen IORDACHE, Ionela RIZEA, Denisa PARPANDEL
Article:
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION
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