MANAGEMENT & MARKETING journal receives articles in the field of management and marketing. It’s recommended that papers should be well structured in order to assure clarity for content and the essence of the approached theme. All articles must present original research that weren’t published or sent for publishing before.
            The articles will be edited in English. The format of paper will be:
            Paper’s title
            This must be concise and resume adequately the article’s content.

            Authors
            Their names will be written under the article’s title, specifying: scientific title, university, location, country and e-mail.

            Abstract
            This presents in a succinct way the paper (about 150 words). The scientific domain in which the article fits, scientific challenges, solutions and important results obtained together with the implications must all be mentioned. The main purpose is to highlight the relevance, originality and quality of research. It’s not recommended to cite other authors in this paragraph. The abstract is not an introduction and it’s not only enumerating the problems presented in the article.

            Keywords
            There will be chosen 4-7 keywords (words or expressions) in order to catch the article’s essence. It’s recommended to start with those having a more generally character, continuing with the particular ones, included in or derived from the abstract’ ideas.

            Introduction
            Its function is to establish the context of the presented paper. It describes the scientific frame of the paper, approached challenges and their importance in research, the scientific hypothesis of the article and the methodology used and also the structure of paper’s paragraphs.

            Paper’s content
            This must be carefully organized, using titles and subtitles in order to highlight the content and also its clarity. There must be taken into account the following: using the recognized terminology in the field in order to describe subjects and experimental procedures used for collecting and analyzing data; including detailed methods, so that readers can follow the material’s presentation; presenting results in a clear and succinct way; analysis and interpretation of research results’ implications and their impact, both in a global and also in a specific way.

            Conclusions
            These highlight the main points of the paper, but they don’t have to cite the summary. They can contain important aspects linked to the paper’s importance or can offer suggestions regarding its applications or directions for extending research.

            References
            These must be relevant, recent, existing the possibility for every researcher to consult them. Each reference must be cited within the article, motivating in a clear way the scientific contribution of the author. It’s not recommended to refer to unpublished papers.

            Format conditions
            Page format will be: Custom size
                                             Width 17.6 cm
                                             Height 25 cm
            Margins: Top 1.8 cm
                          Bottom 1.8 cm
                          Inside   2.5 cm
                          Outside 2 cm
            Mirror margins

            Paper font: Arial
            Title: 12 pt
            Authors: 11 pt (Name, Faculty, University)
            Paper text: 10 pt.

Tables and graphics will be inserted as objects – Microsoft Word Pictures, without exceeding paper’s dimensions. Under each graphic or above each table, the corresponding word for them “Table” or “Figure” must be centered, followed by the corresponding number (“1”, “2” etc) and by a title, also centered and written with bold. Each table or graphic must be mentioned in the article’s text.

Equations will be written with the equation editor.

Quotes in the article’s text
When the article refers to previous research, there will be used the following quotation ways:

• For a single reference, with a single author: (Smith, 2007).
• For a single reference, with two co-authors: (Smith and Johnson, 2008).
• If a text is cited, the page (p.) or pages (pp.) must be indicated: (Smith and Johnson, 2008, p. 77)/ (Smith and Johnson, 2008, pp. 77-79).
• If the reference has three or more co-authors, the first two are written and for the last it’s used the expression “et al”: (Smith, Johnson et al, 2008).
• For multiple references: (Smith, 2007; Johnson, 2006).
• If more papers of the same author are cited, these will be put in a chronological way. If the author published more works in the same year, these distinguish through small letters of Latin alphabet: (Smith, 2007a; Johnson, 2006b).
• For internet references, there where the author is not précised, the web address will be indicated between brackets.

There won’t be used footnotes.

References will be written with Normal, not in a table, in an alphabetical way, at the end of the article.  Author’s name will be normally written, papers’ titles will be written normally and between commas, and the publisher’s name will be written with Italic.

• Journal Article
  Nistorescu, Tudor and Catalin Barbu (2008), “Retail Store Design and Environment as Branding Support in the Services Marketing”, Management & Marketing, 6, 11-17.
  
  Prada, Sorin (2008), “The Evolution of retail in Romania”, Management & Marketing, 6, 169-175.
  
  
• Newspaper Article, Magazine Article
  Seceleanu, Adrian (2008), “Romtelecom spera la o noua sursa de crestere: mediul rural”, Ziarul financiar, May 28.
  
  
• Book
  Olteanu, Valerica (2006), Marketingul serviciilor, Bucuresti: Editura Ecomar.
  
  Craciun, Liviu, Sorina Gîrboveanu, Flaviu Meghisan and Catalin Barbu (2009), Marketing international, Craiova: Editura Universitaria.
  
  
• Chapter in an Edited Book
  Isen, Alice M. (1984), “Toward Understanding the Role of Affect in Cognition,” in Handbook of Social Cognition, Vol. 3, R. S. Wyer and Thomas K. Srull, eds. Hillsdale, NJ: Lawrence Erlbaum, 101-9.
  
  

Important specifications

• Articles must have an even number of pages.
• The papers sent must be written in Word with doc extension.
• Articles that don’t respect the rules of this guide will be rejected before being sent for evaluation.