Arhiva

 
Pagina 5 Autori: Dumitru CONSTANTINESCU, Corina Ana BORCOSI, Ion Dorin BUMBENECI
Articol: PROXIMITY MANAGEMENT IN CRISIS CONDITIONS
Pagina 15

Autori: Luigi DUMITRESCU, Mircea FUCIU
Articol: THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

Pagina 25 Autori: Tudor NISTORESCU, Cristina PLOSCARU
Articol: IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY
Pagina 37

Autori: Raluca COMIATI, Ioan PLAIAS
Articol: THE IMPACT OF ENDORSERS CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS

Pagina 49 Autori: Eugen BURDUS, Cristina ALPOPI
Articol: THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
Pagina 57

Autori: Jasmina GRZINIC
Articol: SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA

Pagina 65 Autori: Adriana SCHIOPOIU BURLEA, Carmen RADU, Liviu CRACIUN, Costel IONASCU, Marius MITRACHE, Radu LOLESCU
Articol: THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA
Pagina 73

Autori: Afsar BILAL
Articol: DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN

Pagina 91 Autori: Muhammad Masroor ALAM
Articol: EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
Pagina 105

Autori: Claudiu George BOCEAN, Catalina Soriana SITNIKOV
Articol: NEW PATTERNS IN SCHEDULING WORKING TIME

Pagina 115 Autori: Ion BOTESCU
Articol: THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS
Pagina 121

Autori: Ion STANCU, Sanda TREANTA, Laurentiu-Ionut DUMITRU
Articol: HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT

Pagina 137 Autori: Ovidiu I. MOISESCU, Andrej BERTONCELJ
Articol: A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
Pagina 146

Autori: Erika KULCSAR
Articol: DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

Pagina 153 Autori: Maria Carmen IORDACHE, Ionela RIZEA, Denisa PARPANDEL
Articol: INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION